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Part I: Getting Personal with Your Customers- Fighting Marketing Fatigue

Neolane, Inc.

Mass mailing, mass emails or SMS blasts — ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there’s been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they’ll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their uniquelifestyles, wants and needs. 

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Published:  Sep 23, 2010
Length:  6
Type:  White Paper
Tags : 
neolane, marketing fatigue, b2c, sms, email, mass mail, marketing