Nearly 9 in 10 (88%) marketers have increased their analytics efforts over the past 12 to 24 months, according to a new survey conducted by DemandGen Report. Download this report and find out how marketing's ability to track key performance indicators through better analytics is emerging as a path to greatly increase the ability to impact revenue performance.
Download this report to learn:
- The metrics being used to track revenue performance;
- The analytics systems marketers are investing in;
- The impact of lead nurturing on revenue creation;
- The disparity in revenue contribution between organizations with deep measurement capabilities and those without.