Resource Centre > Research Gateway > IBM > Decide eBook: Right Message, Right Customer

Decide eBook: Right Message, Right Customer


The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.

Email this page
Published:  Oct 15, 2013
Length:  14
Type:  White Paper
Tags : 
decision process, profitable engagement, enterprise marketing management, emm, marketing process, centralized strategy, centralized decisioning, customer behavioral data