Resource Centre > Research Gateway > Oracle > Managing the Social Media Mix

Managing the Social Media Mix

By: Oracle

This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.

Download the whitepaper now

Email this page
Published:  Jan 16, 2014
Length:  12
Type:  White Paper
Tags : 
marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy