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Planning and Executing Webinars That Generate Leads

By: Act-On
Act-On

People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. You want to make sure that the webinar you produce meets their expectations while maximizing your opportunities for conversion. Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, youll find yourself creating thoroughly professional webinars.

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Published:  Apr 18, 2014
Length:  13
Type:  White Paper
Tags : 
marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy