In 2014, there will be more than 2 billion smartphones global. Mobile is becoming not on the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations- it will transform your entire business. 2014 will be the year that companies increase investments to transform their business with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over hyped topics that we believe will fail to provide real business value in the short term.