Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year.
Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other. They:
- Bounce from ecommerce sites 50% more often
- Add items to their cart 30% less frequently, and
- Have cart abandonment rates 10 percentage points higher than other online shoppers
And companies are struggling to respond.
This report, which features exclusive research and insights, including contributions from IBM ExperienceOne, Monetate explores these numbers—and more—while analyzing what they mean to digital marketers and offering insights into how to respond to these changing consumer habits.