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The Mobile Data Management Platform (mobileDMP)

By: Oracle

This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising.  It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.

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Published:  Oct 23, 2014
Length:  10
Type:  White Paper
Tags : 
data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, mobile, messaging, consumers, up-selling, advertising