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Five key capabilities your CMS should offer


Your CMS (Customer Management System) should offer:

  • A single view of the customer
  • Real-time positioning and targeting
  • Multichannel support
  • An easy-to-use interface
  • Desgin flexibility
But if it doesn't then you need to think of your enterprise CMS as more than a tool for adding web pages.

A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.

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Published:  Sep 10, 2015
Length:  9
Type:  White Paper
Tags : 
crm, cms, targeting, social, webpages, sitecore