To better understand competitive retail dynamics and help guide
retailers’ strategies, Cisco undertook a comprehensive, three-pronged research project, the fifth annual installment of our retail industry analysis. It comprised:
1. A survey of more than 6000 consumers (all having Internet access) 2 in 10 countries: Australia, Brazil, Canada, China, France, Germany, India, Mexico, United Kingdom, and United States.
2. In-depth interviews with industry thought leaders—analysts, authors, and innovators including Leslie Hand, vice president, IDC
Retail Insights; Michael Olmstead, director, Plug and Play Retail; and Doug Stephens, founder, Retail Prophet
3. An IoE retail economic model drawn from an analysis of the data and lessons learned from Cisco customer engagements.