Resource Centre > Research Gateway > IBM > STORES: Pursuing Personalization

STORES: Pursuing Personalization


The core principles of retailing may remain the same but the methods by which retailers must reach out to customers are constantly evolving. As the need for real-time analytics and customer information grows more important, retailers need robust systems to manage the ever-expanding volumes of data.

Email this page
Published:  Jan 12, 2016
Type:  White Paper
Tags : 
customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail