Resource Centre > Research Gateway > IBM > Enhance your 360-degree view of the customer

Enhance your 360-degree view of the customer

By: IBM
IBM

How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.

Email this page
Published:  Feb 22, 2016
Length:  15
Type:  White Paper
Tags : 
ibm, data, customer, mdm, customer interactions, personalization