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Frost & Sullivan When CRM Meets the Contact Center

Genesys

One of the best ways for companies to improve their customer interactions is to integrate the contact center and their customer relationship management (CRM) system. Connecting contact center capabilities to the CRM software makes it easier to give agents a 360-degree view of the customer and makes it much more likely that the customer’s experience will be seamless.

This paper will help you get a high-level view of the modern contact center, including:

  • The rapidly changing needs and expectations of customers today
  • Details of the benefits of integrating CRM and cloud contact center systems
  • Best practices when integrating with a cloud contact center
Are you ready to integrate your CRM with your Contact Center tools? Read this Analyst Paper to help you provide a personalized experience for every customer.

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Published:  Aug 09, 2016
Length:  10
Type:  White Paper
Tags : 
crm, contact center, customer experience, genesys, customer expectations, cloud contact center