Located at a hub of innovation, Hyatt Regency Santa Clara caters to sophisticated, technology-savvy guests. This made it the perfect location for Hyatt Hotels to use as a model property in its quest to create the digital hotel of the future.
Wi-Fi is one of the most visible services a hotel provides, and is crucial to guest experiences and loyalty. “We had limited Wi-Fi coverage that was not designed for the modern, mobile digital guest,” explains Dania Duke, general manager at Hyatt Regency Santa Clara. “We quickly learned that to stay competitive in Silicon Valley, we need to have the fastest, best Wi-Fi available.”
The hotel also wanted to use data and insights about guests’ location and behavior to improve advertising effectiveness and increase revenues from its Evolution Café & Bar, TusCA Restaurant, and other services.