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Digital Experience Changes Everything

By: IBM
IBM

IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.

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Published:  Nov 15, 2016
Length:  12
Type:  White Paper
Tags : 
ibm, watson, commerce, watson content hub, digital experience, customer experience