One of the top reasons why consumers participate in a loyalty
program is because the rewards and offers are relevant. While
affinity for discounts still reigns, consumers today expect more
from brands to maintain their loyalty. They want to recognized with
exciting rewards beyond just transactional benefits.
The best strategy to reward customers is to offer the gift of choice
and flexibility. Yet devising the right rewards strategy for your brand
may require a test and learn approach. This whitepaper offers a
deeper dive into how to develop a loyalty program rewards strategy beyond discounts.