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Technology and the CMO in a Digital Era

IBM APAC

As technology has progressed companies have always taken advantage of it to evolve how they engage with their customers. But today, something different, more fundamental is happening. How shoppers and buyers want to interact and transact with companies is changing dramatically, driven by the fusion of physical and digital channels.

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Published:  Sep 25, 2017
Length:  12
Type:  White Paper
Tags : 
technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management