Resource Centre > Research Gateway > Oracle OMC > The Data-Driven CMO

The Data-Driven CMO

Oracle OMC

In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.

Email this page
Published:  Nov 30, 2017
Length:  8
Type:  White Paper
Tags :