Resource Centre > Research Gateway > Oracle OMC > The Truth About the Martech Stack: What you May Not Know May Cost You

The Truth About the Martech Stack: What you May Not Know May Cost You

Oracle OMC

To say the marketing technology landscape or ecosystem is a crowded space would be an understatement of monumental proportions. Before you consider that to be just an exaggeration,
consider the following:
• There are nearly 4,000 martech solutions on the market today.
• That number has increased over 2500% since 2011.
And if you think marketing was the last area to benefit from a tech boom, you would be right according to Brian Hansford, Director of Client Services for Heinz Marketing.

Email this page
Published:  Nov 30, 2017
Length:  2
Type:  White Paper
Tags :