How much additional profit will a 10% increase in your marketing budget generate?
44% of qualified marketers have NO idea.
If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify.
Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about:
- How Measurement Builds Respect and Accountability
- Planning for Marketing ROI
- A Framework for Measurement
- Revenue Analytics
- Marketing Performance Measurement
- The Art of Forecasting
- Implementation: Team, Tactics, Technology
Download the comprehensive 88-page guide and start taking your marketing to the next level.