Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services.
New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.
Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:
- How to identify, prioritize, and profile the right accounts
- Creating a winning ABM strategy
- Creating the right content
- Which channels to leverage and how to coordinate them
- How to measure, analyse & optimize ABM campaigns
- What an ABM strategy that spans the entire customer lifecycle looks like in action