Email deliverability and privacy matters now more than ever. New and existing laws up the stakes for companies that donít comply with standards and regulations. And todayís email marketers find it increasingly difficult to be heard. You need to master deliverability and privacy to tackle the noise generated by social media, other email marketers, and even word-of-mouth marketing.
Your reputation as an email sender impacts your potential reach as a marketer. Here are some factors that can earn you a poor deliverability score and prevent emails from reaching your desired target:
- Poor list management f Frequency and relevancy of sends Complaints from recipients
- Number of blocks
- Spam trap hits
- How people are engaging
- Getting your message delivered is vital to revenue performance.
- A slight increase at the top of the funnel can make a huge difference to your bottom line.