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By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe
By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
By: Infosys     Published Date: May 30, 2018
Testing is often a major pain point for enterprises when taking new products to market, and can make or break customer loyalty. Testing speed impacts how fast the product can be rolled out to markets, with regular updates, while the quality of testing can determine the product’s success. So how can product testing be done better, faster, and in a more agile manner? A global CPG giant was looking to solve the same problem when it wanted to take its customer loyalty app to 18 countries. See how Infosys helped and the five key takeaways from the project.
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brand, customer, loyalty, market, infosys
    
Infosys
By: Infosys     Published Date: May 30, 2018
Customers today are far more concerned about the contents and origin of a product than ever before. in such a scenario, granting them easy access to product information, via digital initiatives such as SmartLabel™, goes a long way in strengthening customer trust in a brand. But it also means expending several man-hours of effort processing unstructured data, with the possibility of human error. Intelligent automation can help save effort and time, with virtually error-free results. A consumer products conglomerate wanted a smart solution to implement SmartLabel™ compliance. See how Infosys helped and the five key takeaways from the project.
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automation, brand, information, digital, customer
    
Infosys
By: Persicope Data     Published Date: Mar 07, 2018
Some brands are great at connecting with new audiences. They might have a killer marketing campaign, demonstrably fulfill a gap in the marketplace, or just have that certain “it factor.” Being able to get new customers on board can lead to fantastic short-term financial gains.
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Persicope Data
By: gyro     Published Date: Sep 11, 2018
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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gyro
By: KPMG     Published Date: Nov 06, 2019
KPMG’s UK Customer Experience Excellence (CEE) report identifies and ranks the top 100 brands of the year – and the results for 2019 are in! David Conway, Director, KPMG Nunwood, shares stories of some of the remarkable brands appearing in this year’s table. Listen to this webinar now to discover: • What key trends are shaping organisations’ drive to achieve customer experience excellence • How to use employee and customer experience strategies to drive growth • How leading brands are optimising their management systems, culture and journeys to unlock superior performance • How your organisation can improve its position in the CEE table.
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KPMG
By: Workplace by Facebook     Published Date: Sep 10, 2018
We believe people change organizations. So, we built Workplace to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. And you’ll learn more about the benefits of customer-centric collaboration tools like Workplace. Then you’ll be ready to take the next step on your digital transformation journey.
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collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook
By: Workplace by Facebook     Published Date: Sep 10, 2018
We believe people change organizations. So, we built Workplace to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. And you’ll learn more about the benefits of customer-centric collaboration tools like Workplace. Then you’ll be ready to take the next step on your digital transformation journey.
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collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook
By: Workplace by Facebook     Published Date: Sep 10, 2018
We believe people change organizations. So, we built Workplace to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. And you’ll learn more about the benefits of customer-centric collaboration tools like Workplace. Then you’ll be ready to take the next step on your digital transformation journey.
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collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook
By: Workplace by Facebook     Published Date: Sep 12, 2018
We believe people change organizations. So, we built Workplace by Facebook to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. And you’ll learn more about the benefits of customer-centric collaboration tools like Workplace. Then you’ll be ready to take the next step on your digital transformation journey.
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collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook
By: MediaRadar     Published Date: Nov 21, 2018
Learn how the biggest brands are leveraging TV advertising to reach their target audiences. Find out what’s happening in the TV advertising landscape in our most up-to-date trend report. Download the report to learn about: the latest TV ad trends, including the types of ads Volvo and Burger King ran that creatively pushed the limits of what’s possible in TV advertising what brands are spending the most on tv advertising and which categories spend the most overall which new ad formats brands are using to build the biggest buzz how the World Cup affected brands’ ad spend and placement
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MediaRadar
By: T Systems     Published Date: Nov 19, 2018
If only there was a whitepaper that could explain how digitalization is changing the retail landscape while advising retailers on how they can embrace this driving force to excel in the industry. Here at T-Systems, we have produced a whitepaper that provides a detailed look into what is required for your retail business to succeed in the digital age. Our ‘Shaping Retail’s Future, Understanding & Delighting Customers in The Digital Era’ provides you with the means to safely navigate and prosper from the effect that digitization is having upon the industry. In a retail world that demands engaging with an ever more sophisticated level of consumer, those whom exhibit less brand loyalty year-on-year – the window for error has become decisively small. Our whitepaper enables your business to identify your digital needs for more effective retail operations by asking critical questions to reveal and plug your capability gaps. We examine the importance of developing the right omnichannel strateg
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retail, sales, whitepaper, t-systems, omnichannel, data analytics, touchpoints, digitization, iot
    
T Systems
By: SAP Ariba     Published Date: Oct 11, 2018
It is shocking to imagine the world where our use of plastic is leading to: Seas containing 500 times more micro plastic particles than stars in our galaxy Plastic fibers being present in 83% of the world’s tap water and 90% of the world’s most popular bottled water brands Widespread contamination of fish in our food chain Seas with more plastic than fish by 2050 This is the reality of the situation we are facing today, and yet it only scratches the surface of the challenges ahead of us.
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SAP Ariba
By: HP Inc.     Published Date: May 20, 2019
Since the arrival of the Digital Age, the world has experienced an accelerated rate of change that has and continues to transform social interaction, human behavior and expectations. The impact is seen and felt by all people, changing what consumers purchase, how they purchase and where they purchase. Brands can go bold, quirky, big or small with HP Indigo digital printing. Download this whitepaper today to find out how!
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HP Inc.
By: HP Inc.     Published Date: May 20, 2019
With a couple of swipes, a like and a share, what’s in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines what’s hot, and what’s not, almost instantly. By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the “Instagram effect” to attract customers. Start with these trends, and keep reinventing!
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HP Inc.
By: Salesforce     Published Date: Oct 10, 2019
While great products are great, having a great product is no longer enough. Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult. Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
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Salesforce
By: Workplace by Facebook     Published Date: Dec 21, 2018
We believe people change organizations. So, we built Workplace by Facebook to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail in North America. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. Download this whitepaper now to learn more about the benefits of customer-centric collaboration tools like Workplace by Facebook. Then you’ll be ready to take the next step on your digital transformation journey.
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Workplace by Facebook
By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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Cisco
By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
By: Akamai Technologies     Published Date: Aug 17, 2017
The consumerization of technology and rise of mobile adoption in emerging and established markets have driven companies to invest enormous capital and resources into pursuing the best possible mobile experience for all of their end users. But, without a focused mobile performance solution, these investments can only go so far. Download now to learn more
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mobile experience, branding, akamai, loyalty
    
Akamai Technologies
By: Zendesk Ltd     Published Date: Sep 11, 2018
Customers have caught on that support interactions are getting better. When they reach out, they’ve come to expect an instant response that says “we’re here for you”. When they want information, it’s expected to be accurate, up-to-date, and easily accessible. Essentially, they come to expect efficiency during support interactions. As a result, businesses are becoming more cognizant of their self- service offerings. Customers want to be left feeling empowered; it’s even better when they can do so on their own. Self-service saves time for agents, cuts down on organizational costs, and leaves the customer with a positive outlook of a brand. This eBook delves into how AI can enhance your customer self-service offerings with automatically-generated knowledge bases, content cues for your service agents, and chatbots.
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customer service, customer experience, artificial intelligence, chatbots, self-service
    
Zendesk Ltd
By: Dell     Published Date: Feb 02, 2015
Security breaches are expensive, costing U.S. businesses an average of $3.5 million per incident, which doesn’t include brand damage or other intangibles. Unfortunately, breaches are highly likely to happen, with 87% of organizations experiencing a breach in the past 12 months. Data, whether it’s intellectual property or personal data, needs to be protected. Dell Data Protection solutions provide encryption, malware protection, and authentication for Dell and non-Dell products, to equip businesses with a complete, easy-to-manage, end-user security solution.
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dell, windows 8 pro, security, breaches, encryption, cost, compliance, malware, anti-virus, software, protection, solutions
    
Dell
By: HP     Published Date: Dec 05, 2014
Get expert insight from HP and IDG in this brand new webinar. Discover how the new style of IT changes the rules of business. Choose from 4 chapters or watch them all to learn about optimizing compute economics and speeding IT service delivery to achieve better business outcomes. Register now to get started.
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server, performance, efficiency, application, infrastructure, information technology, mobility, cloud, storage, data, speed, software
    
HP
By: HPE     Published Date: May 04, 2015
Get expert insight from HP and IDG in this brand new webinar. Discover how the new style of IT changes the rules of business. Choose from 4 chapters or watch them all to learn about optimizing compute economics and speeding IT service delivery to achieve better business outcomes. Register now to get started.
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HPE
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