brand

Results 26 - 50 of 1587Sort Results By: Published Date | Title | Company Name
By: ttec     Published Date: Nov 08, 2019
Today’s most successful brands blend Artificial Intelligence (AI) and automation with human intelligence (HUMINT) to augment their customer and employee experience strategies in the contact center – and as a result, they’re winning over customers. While some tasks are perfect for automation – think about those mundane, repetitive, low-value actions – the truth is, AI simply cannot replicate the “human touch.” Understanding the strengths of each kind of intelligence (AI + HUMIT), and using them to cooperatively deliver exceptional employee and customer experiences is a pivotal competitive differentiator for brands. These leading brands agree there are four specific ways to drive the greatest outcomes – and we go into detail about them in all our Contact Center Collaborative Intelligence strategy guide.
Tags : 
    
ttec
By: InMoment     Published Date: Oct 14, 2019
In today’s experience economy, a simple request for feedback on a receipt is not enough to accurately determine your guests’ needs. Guests need to be presented with the option to share feedback at the right time for them—whenever, wherever, and however they want to. At the same time, the volume of feedback requests and the length of surveys often result in survey fatigue and other negative emotions in guests. This is just one of the complex issues restaurant brands find themselves facing today. Others include: • How do I understand the experience every individual guest has with my brand? • How do I communicate with them in a way that they’re more likely to give feedback? • How can I demonstrate awareness of the guests’ situations and acknowledge their needs?
Tags : 
    
InMoment
By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
Tags : 
    
DRIP
By: DRIP     Published Date: Aug 23, 2019
When online sellers first set up shop, they’re laser-focused on spreading their brand far and wide in order to rip open the customer acquisition floodgates. After all, the goal for any ecommerce startup is to get as many eyes as possible off the competition and onto their brand. But once an online store has found its footing and settled into some steady traction, a new obstacle rears its head: The Repeat Purchase. The truth is, most of your customers will be one-and-done shoppers with your store. But what would happen if you could turn more first-timers into lifers?
Tags : 
    
DRIP
By: Shell     Published Date: May 28, 2019
You may see recommendations for universal tractor transmission oil, anti-wear hydraulic oil, zinc free hydraulic oil, TO-4 transmission drive train oil, and more. These varying recommendations can leave one confused and asking, “Is there one hydraulic oil I could use in all of my mobile equipment?” This is a question our technical team is asked frequently; after all, hydraulic systems perform similar duties, and some components, like pumps and valves, can be common across different OEM brands.
Tags : 
    
Shell
By: Genesys     Published Date: Jun 19, 2019
Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience heroes. You’ll learn: Three success strategies that Genesys CX Heroes use Skills every agent should have Key training tips Benchmarking strategies to measure customer service and customer experience
Tags : 
    
Genesys
By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
Tags : 
    
MuleSoft
By: Velaro     Published Date: Jul 09, 2014
Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.
Tags : 
    
Velaro
By: Ounce Labs, an IBM Company     Published Date: Dec 29, 2009
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
Tags : 
source code vulnerability testing, independent model, centralized model, distributed model, software development life cycle, source code scanning, application security, source code security testing
    
Ounce Labs, an IBM Company
By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
Tags : 
    
Adobe
By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
Tags : 
    
Adobe
By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
Tags : 
    
Adobe
By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
Tags : 
    
Adobe
By: Adobe     Published Date: Sep 23, 2019
Customer experience is the new management battleground. You know it better than anyone. Most customer experience best practices center on the value businesses need to bring to customers. But what role do customer needs play in creating an enterprise plan of attack? Get the full scoop. Plus, learn how experience managers at companies like Guitar Center, Nestle, and PETCO keep their brands thriving and competitive. Read CMO Club Solution Guide: Customer Experience Essentials.
Tags : 
    
Adobe
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : 
context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
By: ExpertVoice     Published Date: Sep 25, 2019
Mammut makes highperformance climbing and outdoor equipment for the toughest adventures. Understanding the value of expert recommendations, Mammut partnered with ExpertVoice to identify brand sentiment and increase the likelihood that qualified professionals who influence their targeted consumers — like REI employees and members of the American Alpine Club — recommend their products.
Tags : 
    
ExpertVoice
By: ExpertVoice     Published Date: Sep 25, 2019
For the second year, we asked 500 panelists their feelings and perceptions regarding the state of brickand- mortar retail. The results may surprise you. Our research found that, although sales associates are generally viewed neutrally, specific sectors such as consumer electronics stores and momand- pop shops have a positive perception. Consumers seek out sales associates who are educated and able to help them make an informed purchase. Our results also confirmed prior reporting1 into the growing fluidity between e-commerce and traditional retail. More than 75 percent of our panelists reported frequently browsing online, then purchasing the product in-store. Sales associates who are educated about the products in their store are more likely to sell more. Brands that ensure that their sales teams have the proper product knowledge maximize the likelihood that consumers will purchase from them.
Tags : 
    
ExpertVoice
By: ExpertVoice     Published Date: Sep 25, 2019
When Q4 rolls around, people start hanging Christmas lights, planning family gettogethers, stocking up on booze for said family get-togethers — and buying gifts. It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small businesses alike make or break their revenue goals, often making 20-30 percent of their annual sales, according to the National Retail Federation. With the average holiday shopper purchasing 16 gifts during the season, wintertime is salestime. We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday season — and keep customers coming back for more.
Tags : 
    
ExpertVoice
By: Submittable     Published Date: Nov 06, 2019
Reviewing content submissions can be a long, overwhelming process of sifting through emails, attached files, and other time-consuming tasks. It’s led many publications to seek a more seamless, efficient content submission and review process. It’s integral to make sure the entire process properly showcases the integrity of the brand and creates a positive experience for both submitter and reviewer, so that you can find the best content for your needs However, finding the best content is only half the battle. You should also give your reviewers the proper tools to help them easily, quickly, and accurately review submissions allowing them to find the perfect fit. Submission management software streamlines all of your submissions, consolidating the review process, and ensuring prompt communication with your submitters. This software can also increase the quality and quantity of submissions by making the process easier for all parties, from the submitters to the review team to your admi
Tags : 
    
Submittable
By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
Tags : 
    
Marketo
By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Tags : 
strongmail, email, facebook, channel, social networking
    
StrongMail
By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
Tags : 
oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design, social media, marketing plans, growth
    
OneUpWeb
By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
Tags : 
digital, pharma, social media, advertising, fda, brand, consumer, drug, pharmaceuticals
    
QuantumMethod
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : 
neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
By: SAS     Published Date: Oct 14, 2019
What’s the best way for businesses to differentiate themselves today? By delivering a unique, real-time customer experience across all touch points—one that is based on a solid, connected business strategy driven by data and analytics insights. We believe brands that gain the ultimate analytical advantage—by unifying the analytics life cycle from data to discovery to deployment—will also gain the ultimate competitive advantage through brand preference.
Tags : 
    
SAS
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Gateway      

Related Topics

Add Research

Get your company's research in the hands of targeted business professionals.