Pricing needs to support a brandís overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization.
What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
Get your company's research in the hands of targeted business professionals.
Advertise with us
Advertise with HSJ, the UK‚Äôs leading health service management and policy title and reach an audience of healthcare leaders.
We provide a whole range of media solutions to help you reach your marketing objectives.
Subscribe to HSJ
As the essential resource on health management and policy, HSJ gives you invaluable insights to keep you up to speed with developments in the fast moving health service. Subscribe today and get complete access to hsj.co.uk, plus HSJ magazine delivered to your door each week.
HSJ.co.uk and Health Service Journal are your source for NHS news and NHS jobs. Log on or subscribe to stay on top of health management and policy issues.
From commissioning to mental health, from policy making to the front line, HSJ offers unrivalled news, analysis and opinion.