customer journey

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By: Gigamon     Published Date: Jun 10, 2019
Need to deliver secure customer experiences and high application performance? View our new infographic, “Digital Transformation: Seeing Through the Clouds to the Journey Ahead” to learn how to get the breadth and depth of network and application visibility needed to effectively monitor and secure your digital applications.
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Gigamon
By: Uberall     Published Date: Apr 12, 2019
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes an offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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locator, uberall, store locator, location marketing, local listings
    
Uberall
By: HotSchedules     Published Date: Mar 28, 2019
Let’s just say it — inefficient restaurant employee scheduling practices can be Hell for managers. Trying to manage schedules with spreadsheets, sticky notes, missed phone calls and text messages isn’t just source of pain for your employees — it can also do more damage to your business than you might expect, including unnecessary labor spend, increased employee turnover and decreased customer satisfaction. In this eBook, we’re going to take a journey through the 9 Circles of Restaurant Employee Scheduling Hell and outline tangible paths to scheduling and labor management salvation.
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HotSchedules
By: Uberflip     Published Date: Jun 11, 2019
Personalized content experiences now play a key role in how we engage our customers throughout the buyer journey. With that, more and more companies are looking to invest in technology to help them create and manage personalized content experiences at scale. But with a growing list of vendors, it’s becoming increasingly difficult for organizations to pinpoint the right solution.
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Uberflip
By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
By: AWS     Published Date: Jun 07, 2019
Add more value to your business Independent Software Vendors (ISVs) are turning to the cloud to modernize their applications and get rid of their commercial database dependencies to improve application performance, lower total cost of ownership (TCO), and reach new customers. DB Best delivers the established processes and technology ISVs need to accelerate the modernization of applications still running on commercial databases to Amazon Aurora. This enables your customers to quickly get up-and-running on the cloud and drive greater business value through Amazon Web Services (AWS). View the webinar to learn how DB Best and AWS enable you to accelerate every stage of your application modernization journey – from evaluating the right migration path for your application, to following a proven and repeatable database migration process, to driving growth and reaching more customers.
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AWS
By: AWS     Published Date: Jun 11, 2019
Modernize your applications quickly Many organizations are finding their legacy technology to be inadequate due to its rigidity and high costs. In search of more flexible and cost-effective solutions, many are turning to the cloud. Most Independent Software Vendors (ISVs), however, still build their solutions on commercial databases that are expensive and time-consuming for their customers to deploy and maintain. This is a significant undertaking that can hinder adoption. To address these challenges head on, ISVs can modernize their applications on Amazon Aurora, a database offering from AWS that combines the reliability and performance of commercial databases with the cost-effectiveness and flexibility of open source solutions. In this webinar, you will learn how Virtusa, an AWS Partner Network (APN) Premier Consulting Partner, can accelerate your application modernization journey and help you grow your business. PTNR_ipc-database-migration-icon_245×155_Mar-2019.png View the webin
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AWS
By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise
By: Workplace by Facebook     Published Date: Dec 21, 2018
We believe people change organizations. So, we built Workplace by Facebook to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail in EMEA. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. Download this whitepaper now to learn more about the benefits of customer-centric collaboration tools like Workplace by Facebook. Then you’ll be ready to take the next step on your digital transformation journey.
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Workplace by Facebook
By: Workplace by Facebook     Published Date: Dec 21, 2018
We believe people change organizations. So, we built Workplace by Facebook to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail globally. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. Download this whitepaper now to learn more about the benefits of customer-centric collaboration tools like Workplace by Facebook. Then you’ll be ready to take the next step on your digital transformation journey.
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Workplace by Facebook
By: Workplace by Facebook     Published Date: Dec 21, 2018
We believe people change organizations. So we built Workplace by Facbook to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail. In this playbook, we’ll explore the new consumer expectations shaping the future of retail in APAC. You’ll discover why great brand experiences for your customers start with great work experiences for your employees. ?Download this whitepaper now to learn more about the benefits of customer-centric collaboration tools like Workplace by Facebook. Then you’ll be ready to take the next step on your digital transformation journey.
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Workplace by Facebook
By: HPE Intel     Published Date: Mar 15, 2016
Led by experienced technology consultants, Hewlett Packard Enterprise Storage Transformation Workshop Service provides a highly interactive, meaningful half day-long session with a customer's IT, business, and executive stakeholders. Using a series of high-quality (slide-free) discussion panels, HPE TS Consulting will facilitate an exploration of data management transformation journey to business-aligned visions, aligning your specific situation and HPE’s experiences over evolutionary trends in Data Management, Transformation to All Flash and End to End Data Protection. HPE consultants will also lead discussions on the potential implications that a data management transformation may present to IT, your storage and backup staff, and your business.
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HPE Intel
By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
By: SAS     Published Date: Jan 17, 2018
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
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SAS
By: LogMeIn     Published Date: Mar 19, 2015
Companies have long emphasized touchpoints - the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Download this white paper to learn more about customer experience.
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customer experience, customer satisfaction, purchasing, customer journey
    
LogMeIn
By: Genesys     Published Date: Nov 15, 2017
Choosing the right technology to design and orchestrate customer engagement across all digital channels and voice is key to delivering on customer expectations for effortless omnichannel experiences.
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customer experience, customer engagement, omnihannel, customer experience platform, customer journey
    
Genesys
By: DataStax     Published Date: Mar 10, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
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DataStax
By: Adobe     Published Date: Sep 12, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
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Adobe
By: Adobe     Published Date: Nov 09, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: How leaders in finance do it right Increasing engagement with mobile-optimized forms and signatures Ensuring enrollment is compliant and builds trust
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Adobe
By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe
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