customer experience engagement

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By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
    
IBM
By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
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ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business, social media, customer engagement
    
IBM
By: SugarCRM     Published Date: Nov 20, 2013
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
By: SugarCRM     Published Date: Dec 05, 2013
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
By: SugarCRM     Published Date: Jan 27, 2014
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
By: SugarCRM     Published Date: Jan 27, 2014
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
By: SugarCRM     Published Date: Jan 27, 2014
Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
By: SugarCRM     Published Date: Apr 08, 2014
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
By: SugarCRM     Published Date: Apr 08, 2014
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns
    
SmartFocus
By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns.
    
SmartFocus
By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns, in-store technology
    
SmartFocus
By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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CrowdTwist
By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle
    
Oracle
By: Verint     Published Date: Jan 16, 2013
Download this whitepaper for an in-depth look into establishing clarity about the customer need, improving customer service and the emergence of the Chief Customer Officer, a 21st century role.
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customer experience, customer experience management, customer engagement, verint, vovici, customer service
    
Verint
By: Gleanster Research     Published Date: May 15, 2013
Does your organization have one corporate identity and a network of local affiliates? This report from Gleanster Research outlines how Top Performing organizations power regional and local multi-channel marketing communications to deliver a cohesive customer experience across corporate and local marketing engagement.
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marketing, gleanster, distributed marketing, multi-channel marketing, marketing analytics
    
Gleanster Research
By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
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adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement
    
Adobe
By: Adobe     Published Date: Mar 03, 2017
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: • The role of dynamic merchandising in engaging customers • Steps to create compelling customer experiences using audience segmentation and personalization • Ways to scale customer experiences to create powerful connections, no matter the device or channel
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customer experience, merchandising, customer engagement, commerce experience, audience segmentation, personalization
    
Adobe
By: Sitecore     Published Date: Mar 03, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
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Sitecore
By: IBM     Published Date: Aug 09, 2016
Download this white paper to learn: - How you can scale the expertise of your best agent using cognitive technology - The 5-step process behind how Watson Engagement Advisor works - What you can do to improve customer engagement
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ibm, watson, customer engagement, customer experience, cognitive computing, watson engagement advisor, millennials
    
IBM
By: IBM     Published Date: Oct 11, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience
    
IBM
By: Genesys     Published Date: Jun 06, 2017
Get this eBook now to learn: - How to engage with your customers in an ultra-connected world - How to make your customer engagement operations easy and efficient - Why it’s time for an all-in-one cloud contact center solut
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genesys, customer experience, customer relationship management, contact center, cloud contact center, customer engagement
    
Genesys
By: Genesys     Published Date: Jul 13, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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Genesys
By: Genesys     Published Date: Dec 20, 2018
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: • The strategies that differentiates an Iconic firm from other businesses • How strategies vary across regions based on maturity and customer expectations • Future innovation management and technology
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Genesys
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