customer loyalty

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By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist
By: CrowdTwist     Published Date: Apr 03, 2017
One of the top reasons why consumers participate in a loyalty program is because the rewards and offers are relevant. While affinity for discounts still reigns, consumers today expect more from brands to maintain their loyalty. They want to recognized with exciting rewards beyond just transactional benefits. The best strategy to reward customers is to offer the gift of choice and flexibility. Yet devising the right rewards strategy for your brand may require a test and learn approach. This whitepaper offers a deeper dive into how to develop a loyalty program rewards strategy beyond discounts.
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reward, discounts, program, loyalty
    
CrowdTwist
By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
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prepare, company, loyalty, optimize
    
CrowdTwist
By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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CrowdTwist
By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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CrowdTwist
By: CrowdTwist     Published Date: Jan 09, 2018
Loyalty programs are evolving. Brands and retailers are layering in many different options for earning points through brand engagement and spend-based activities. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and increasing revenue. There are a number of ways to engage customers and incentivize them for their purchase. Learn: - The benefits of adopting a strategic approach to rewarding for spend - Effective spend activities ideas to reward for purchases - Effective reward ideas to incentivize purchases
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CrowdTwist
By: CrowdTwist     Published Date: Jan 30, 2018
Due to the continuous wave of new technologies and platforms entering the market, 2018 is an exciting time for marketers to explore new ways to connect and engage with existing and future customers. This whitepaper identifies the trends and technologies that will provide the maximum opportunity for marketers to impact business, grow sales and drive retention in 2018. Download this whitepaper to learn from loyalty industry experts about how to leverage these trends and make a huge impact on your loyalty initiatives this year.
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CrowdTwist
By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brand’s success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, we’ll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
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customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist
By: Customer Insight Group     Published Date: Oct 18, 2010
Customer-centricity entails a company understanding individual customers needs and improving the customer experience there by creating sustainable and profitable customer relationships impermeable by competitors.
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customer insight group, customer centricity, customer relationships, profitability, loyalty, fiscal growth.
    
Customer Insight Group
By: Customer Insight Group     Published Date: Oct 22, 2010
Customer-centricity entails a company understanding individual customer needs and improving the customer experience thereby creating sustainable and profitable customer relationships impermeable by competitors.
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customer insight group, customer centricity, loyalty
    
Customer Insight Group
By: Data Guard Systems     Published Date: Aug 21, 2009
Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success.
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customer resource management, cell phone, telecom, telecommunications, cellular retailer, telecom marketing, crm, customer relationship management
    
Data Guard Systems
By: DataStax     Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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DataStax
By: DataStax     Published Date: Mar 10, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
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DataStax
By: Datastax     Published Date: Apr 04, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
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datastax, netflix, mint bills, digital, personalization
    
Datastax
By: Datastax     Published Date: Apr 04, 2017
Today’s customers expect a seamless, intelligent and personalized experience that operates at the speed of the cloud and is continuously available regardless of location or platform. To deliver an optimal customer experience that will enable you to stay ahead of competitors you need a distributed, responsive and intelligent architecture which is only possible when the right database is in place. Read this eBook to learn how your database technology decisions can affect your ability to deliver either a transformational customer experience or a lackluster, dissatisfying encounter that benefits your competitors, not your bottom line.
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datastax, technology decisions, customer experience, customer loyalty
    
Datastax
By: Datastax     Published Date: Apr 04, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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datastax, competition, personalization, customer loyalty
    
Datastax
By: Datastax     Published Date: May 15, 2017
Every decision you’ve ever made, in every set of circumstances, has led you to this moment. It’s why you’re looking for the latest insight into how to improve the experience of every moment you have with your customers. You want to make each customer interaction a defining moment. Read this eBook to see how various organizations are meeting these challenges.
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datastax, customer experience, customer loyalty, convenient shopping, fast delivery
    
Datastax
By: Datastax     Published Date: May 15, 2017
Companies are in a race to set themselves apart from the competition in a meaningful way. Pre-Internet and pre-cloud, beating the competition meant out-advertising them, out-spending them, out-maneuvering them, or getting to a certain demographic before they did. Today – it means using data to connect with the customer on a meaningful level. Connection breeds loyalty, which breeds recurring revenue. A huge marketing or advertising budget won’t help you much if you’re not able to connect with your customer IN THE MOMENT – to capitalize on what the customer is doing right now.
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datastax, data, data management, cloud
    
Datastax
By: Datastax     Published Date: Mar 06, 2018
Banks are at an inflection point. According to recent research by Viacom, 53% of consumers don’t think their bank offers anything different than other banks, 71% would rather go to the dentist than listen to what the banks are saying, and 1 in every 3 are open to switching banks in the next 90 days. This means banking institutions need to break through the competition to gain customer trust and loyalty. Building a 360-degree view of the customer can directly impact customer experience by helping banks grow customer retention and loyalty, upsell high-margin products, and provide compelling interactions.
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Datastax
By: Dell     Published Date: Feb 02, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform.
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Dell
By: Dell EMC     Published Date: Feb 07, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform. Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Dell EMC
By: DocuSign     Published Date: Mar 23, 2016
Customer Relationship Management (CRM) platforms have been around for more than a decade, but they are no longer just for big enterprises selling expensive technology. Now companies of all sizes and industries are enjoying the power of CRM systems to improve sales effectiveness and customer loyalty. The key to this new wave of adoption are the many valuable add-ons and integrations, like DocuSign, that can greatly augment the user experience. This ebook explores ways to improve your CRM productivity and usability.
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DocuSign
By: DocuSign     Published Date: Apr 24, 2018
DocuSign can help you deliver customer experiences (CX) that will have your users (customers, employees, vendors, and others) rewarding you with positive responses and greater loyalty. This How-To Guide shows how you can apply electronic document review and approvals to empower the very best interactions from any device.
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DocuSign
By: DRIP     Published Date: Aug 23, 2019
When online sellers first set up shop, they’re laser-focused on spreading their brand far and wide in order to rip open the customer acquisition floodgates. After all, the goal for any ecommerce startup is to get as many eyes as possible off the competition and onto their brand. But once an online store has found its footing and settled into some steady traction, a new obstacle rears its head: The Repeat Purchase. The truth is, most of your customers will be one-and-done shoppers with your store. But what would happen if you could turn more first-timers into lifers?
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DRIP
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