lead generation

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By: PermissionTV     Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
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content personalization, emerging marketing, lead generation, rich media, social networking, b2b, roi, return on investment
    
PermissionTV
By: Optify     Published Date: Aug 13, 2012
Discover how to drive higher-quality inbound leads from SEO and social media with this practical 3-step guide.
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lead generation, b2b marketing, seo, keywords, strategic keywords, seo, search engine optimization, website optimization
    
Optify
By: Optify     Published Date: Aug 13, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
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inbound marketing, link building, seo, link acquisition, link strategy, lead generation, search engine optimization, link value
    
Optify
By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
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optify, b2b marketing, inbound marketing, marketing metrics, lead generation, seo, search engine optimization, social media
    
Optify
By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning
    
Bulldog Solutions
By: Engine Ready     Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
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engine ready, checklist, search agency, search, seo, roi, return on investment, agency
    
Engine Ready
By: Fathom SEO     Published Date: Jan 28, 2008
Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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video marketing, youtube, online video, online movie, online sales, web video, lead generation, sales
    
Fathom SEO
By: Fathom SEO     Published Date: Feb 06, 2008
Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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video, sales presentation, lead generation, videos, sales pitch, fathom, fathom seo
    
Fathom SEO
By: Marketo     Published Date: Sep 24, 2009
Get a complete market overview and discover the key capabilities of leading systems. With 18 vendor comparisons, this report also features recommendations for getting the most value out of a lead management automation solution.
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b2b, automation, forrester, marketo, lma, lead management, sales leads, demand generation
    
Marketo
By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma
    
Marketo
By: Marketo     Published Date: Jun 08, 2010
This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.
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b2b, automation, marketo, adaptive marketing, cmo, rfp template, advertising, lma
    
Marketo
By: Marketo     Published Date: Feb 17, 2011
Use this PowerPoint as another tool to justify lead management and marketing automation. Customize the slides to your company's template, insert your own metrics and share with your peers however you see fit. Show how improved lead management will create more demand for your company's products or services with this custom presentation.
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation
    
Marketo
By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
By: Amacai     Published Date: Oct 03, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
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targusinfo, whitepapers, lead generation, whitepages, voip, wireless service
    
Amacai
By: LeadLife Solutions     Published Date: Oct 20, 2008
80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs... Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
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leadlife solutions, lead scoring, lead nurturing, lead generation, roi, crm
    
LeadLife Solutions
By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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leadlife solutions, demand generation, revenue retention
    
LeadLife Solutions
By: LeadLife Solutions     Published Date: Oct 20, 2008
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
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leadlife solutions, roi, lead generation, lead optimization, crm
    
LeadLife Solutions
By: LeadLife Solutions     Published Date: Oct 20, 2008
Tips on how a lead management system can help you track, score, nurture leads, and give you visibility to real marketing analytics...
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leadlife solutions, lead generation, roi, cso, crm
    
LeadLife Solutions
By: LeadLife Solutions     Published Date: Oct 20, 2008
Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
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leadlife solutions, bearingpoint, demandgen, lead scoring, lead generation, crm, roi, lead nurturing
    
LeadLife Solutions
By: Pardot     Published Date: Apr 29, 2009
How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.   
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pardot, b2b lead generation, roi, lead gen, leads, unqualified leads, sales, sales team
    
Pardot
By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails
    
Pardot
By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
    
Pardot
By: Acquirgy     Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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ppc, acquirigy, ecommerce, lead generation, swot analysis, kenshoo, marin, aquisio
    
Acquirgy
By: Solution Publishing     Published Date: Oct 02, 2007
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
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solution publishing, lead gen, lead generation, lead quality, b2b, b-to-b, smartstream, sas
    
Solution Publishing
By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
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