In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads.
However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
Roughly five years ago, an industry shift occurred in franchising that saw many franchisers and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf.
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