marketing

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By: SiteImprove     Published Date: Oct 02, 2019
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
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SiteImprove
By: Blend     Published Date: Oct 07, 2019
Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity. This report analyzes both of these options through three key lenses: current market conditions, access to today’s high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you: Review current market conditions. Connect with higher-quality borrowers. Develop a 360-degree, integrated marketing mix.
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Blend
By: pepperjam     Published Date: Sep 25, 2019
Did you know that the right influencer can produce content that's 11x more effective than banner ads? Driving awareness, engagement and delivering customer conversions, influencers are more important than ever. Download Pepperjam’s Guide to Influencer Marketing to learn more about: What makes influencer marketing so effective How to find the right influencers Handling challenges with influencer marketing Getting started with influencers Plus more!
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pepperjam
By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
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TIBCO Software
By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
AI innovation in retail starts with a tech-forward company culture, from C-suite stakeholders down to every employee. AI greatly enhances a retailer’s ability to harness data for better merchandising, marketing, and customer service. It will not only complement existing retail jobs but introduce brand new roles and skill sets into the human workforce.
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Group M_IBM Q4'19
By: Trend Micro     Published Date: Aug 13, 2019
While threat prevention continues to improve with the use of advanced techniques, adversaries are outpacing these advances requiring security teams to implement threat detection and response programs. Security teams are often addressing the process haphazardly, using disconnected point tools and manual processes that consume too many analysts and result in slow mean-time to detection and response. While EDR has enabled security teams to take important steps forward for detection and response, ultimately it can only look at the endpoints which limits the scope of threats that can be detected and if something is detected, limits the view of who and what is affected and thus, how best to respond. ESG therefore recommends looking beyond the endpoint and utilizing natively integrated security solutions across more than just one vector to improve detection and response times. The more data you can knit together, the more effective you can be to uncover the security incidents most dangerous to your organization. Watch this webinar to learn about the value of XDR: connecting detection and response across multiple security layers. Dave Gruber, senior analyst at ESG, shares recent research and his views on the evolution of threat detection and response; making the case for expanding the capabilities and expectations of detection and response solutions. Wendy Moore, VP of Product Marketing, discusses Trend Micro’s own XDR strategy and the unique value that Trend Micro can bring to detection, investigation and response.
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Trend Micro
By: Look Listen     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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Look Listen
By: Wpromote     Published Date: Sep 10, 2019
Putting an RFP out there allows your company to control the information you receive. Instead of getting cold or (at best) warm pitches that may include a lot of extra stuff you’re not interested in, you’ll receive a proposal fully tailored to your business, your industry, and your needs. A well-constructed RFP allows agencies to give you a glimpse into their inner workings and what skills they can bring to the table to build your brand. Looking for more information about the digital marketing landscape? Ready to start a new chapter in your digital marketing story? Wpromote is ready to act fast and exceed your goals.
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Wpromote
By: Wpromote     Published Date: Sep 10, 2019
While profit-driven marketing isn’t new, many brands still focus on metrics that distract from the true goal: profit. The shift to profit-driven marketing begins with reevaluating traditional KPIs. Certain metrics have become so ingrained in marketing plans that there’s no consideration about whether they are still relevant. Ready to start prioritizing profit? Learn more about how Wpromote can help.
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Wpromote
By: Wpromote     Published Date: Oct 03, 2019
The results are in! Wpromote is honored to be named a Leader in the inaugural Forrester Wave: Performance Marketing Agencies, Q3 2019. Using a 28-point evaluation, the Forrester Wave report ranks the 12 most significant global digital marketing agencies based on their current service offering and strategic vision. Wpromote’s multichannel performance marketing offering and forward-looking roadmap stood out from the pack. Wpromote earned 5/5 in 14 of Forrester’s evaluation criteria. Download the report to discover how Wpromote performed in all of the criteria.
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Wpromote
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
A.I. IS UNLOCKING THE HYPER-PERSONALIZED FUTURE OF MARKETING
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
The main rule for acing your back-to-school marketing is basically the same as any math or history exam: Come prepared. And in 2019, with so much digital technology in the hands of consumers, it also helps to be willing to experiment. Make sure to keep an eye on results throughout the season and focus on what works. With a flexible omnichannel platform like Selligent Marketing Cloud, you can make changes on the fly and adjust your initiatives as needed, also supported by marketing-specific A.I.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Black Friday will soon be here, marking the kickoff to the holiday shopping season. While an American tradition, it is becoming increasingly popular in Europe and has succeeded in creating a place for itself among the end-of-the- year traditions.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Migrating to a new marketing automation platform (MAP) is like moving into a new house. You have to itemize everything that’s moving with you, pack up all your data, and say goodbye to the way it was before. Forever. And it doesn’t end after you’ve shifted - you’re going to have to spend some time living out of boxes, gradually unpacking, and realizing you’d like to organize things a little differently as you go. That having been said, most marketers consider platform migration a big headache.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Retailers who can identify their customers and deliver hyperpersonalized engagement on any channel are the ones thriving in this new age of retail. As the old model of inventory-led retail becomes obsolete, forward-thinking marketers deliver a new generation of shopping experiences with a common focus: the individual consumer. In our Personalization Handbook for Retail Marketers, we’ll provide a toolset of proven strategies and technologies to help marketers leverage personalization for longterm wins such as increased customer loyalty, spending frequency and lifetime value. Starting things off, we’ll discuss why hyper-personalization is the only constant in today’s rapidly changing retail landscape.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
We’re living in the age of the customer, so it’s understandable that many companies are striving — and claiming — to be customer obsessed. yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (nBX). customer insights (ci) pros need to reevaluate their current analytics practices and embrace the nBX model to become truly customer obsessed.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
What do Cristiano Ronaldo and Dwayne “the Rock” Johnson have in common – besides outrageous abs that is?! They are both bona fide superstars. They both made Forbes’ top 10 highest paid celebrities list for 2018, have millions of followers on social media, and are known the world over.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain a lot. Those who don’t, lose. Consider some of the major retailers that have failed in recent years.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).1
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
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Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Today’s connected consumer expects highly personalized experiences that feel effortless and that respect his or her privacy.
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Selligent Marketing Cloud
By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
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DRIP
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