marketing roi

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By: Epicor     Published Date: Aug 03, 2012
Do you cringe at the thought of having to replace your enterprise software solution? Does it seem like a monumental undertaking, with a high risk of failure?
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cloud computing, software solutions, distributors, marketing groups, rfp, planning, decision-making, buyers, return on investment, roi
    
Epicor
By: Marketo     Published Date: Jun 26, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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enterprise management, marketing roi, best practices, integration, lead generation
    
Marketo
By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software
    
Balihoo
By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding
    
Balihoo
By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
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restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, yelp, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance
    
Zuberance
By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, paid media, social media, zuberance
    
Zuberance
By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
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video marketing, channel marketing, consumer marketing, email campaign, email list management, email management
    
Brightcove
By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
By: Marketo     Published Date: Feb 29, 2016
This white paper revelas how Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. Download this
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abm, account-based marketing, demand generation techniques, abm, benefits of account-based marketing, roi, marketo, marketing
    
Marketo
By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
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adobe, experiências digitais, marketing
    
Adobe
By: Adobe     Published Date: Jun 26, 2019
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
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Adobe
By: Vivoom     Published Date: Apr 06, 2015
Free eBook – Brand Marketer’s Guide To Participatory Mobile Marketing. How video co-creation helps brands break through on mobile, expand campaign reach by 25%, drive conversion rates of 10% and grow campaign ROI.
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mobile, brand, video, roi, marketer, consumer participation, scale, media mix
    
Vivoom
By: BusinessOnLine     Published Date: Jun 19, 2015
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
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BusinessOnLine
By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience
    
Movable Ink
By: Ensighten     Published Date: Jul 25, 2012
This video will teach you how tag management systems increase ROI from 3rd party tags, improve analytics and customer satisfaction.
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web analytics, ensighten, marketing, tag management, tag marketing, internet marketing, insighten, universal tag, e-commerce, tag management roi, flash tagging, mobile tagging, universal tag, tag management systems, 3rd party tags, tms
    
Ensighten
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo
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