mobile device

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By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
By: IBM     Published Date: Oct 09, 2012
An infographic showcasing the necessity of defending mobile devices.
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mobile device, mobile security, corporate reputation, it security, security risk
    
IBM
By: Fortinet     Published Date: Nov 14, 2012
How Fortinet Enables You to Protect Your Network from the Risk of Mobile Devices
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fortinet, byod, data loss, market fragmentation, malware, mobile devices, risk, bring your own device, mobile security, mobile device management
    
Fortinet
By: LivePerson     Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
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liveperson, idc, consumer relations, mobile, smartphones, mobile apps, brand engagement
    
LivePerson
By: Oracle     Published Date: Jan 15, 2014
Empowering Modern Government
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oracle, government, government agencies, social media, mobile devices
    
Oracle
By: Smarsh     Published Date: Dec 07, 2016
Text messaging is simple, concise and compatible with virtually every mobile device, operating system and wireless carrier, making it very appealing to financial advisors and their customers. However, if used for business communications, texts can create tremendous risk. Less than a third of financial firms have a text supervision solution in place according to the Smarsh 2016 Electronic Communications Compliance Survey, the largest compliance gap facing financial firms today. Text messaging can’t be ignored by firms any longer.
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Smarsh
By: Salesforce.com     Published Date: Jul 02, 2014
With today's financial advisors and wealth managers facing such tough competition, the ability to thrive comes through maximizing efficiency and finding innovative ways to maintain and grow business. This white paper highlights how technology is a great partner for meeting this need: • Create more relevant interactions with customers by tracking your business in the cloud • Connect to your customer information from any mobile device • Increase sales to your customers with a deeper understanding of their needs Download this white paper to learn more!
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salesforce.com, customer tracking, business in the cloud, financial advisors, wealth managers, mobile devices
    
Salesforce.com
By: ServiceNow     Published Date: Mar 24, 2015
Technology has become the heart and soul of every business. The hardware boundaries of IT have exploded beyond data centers, with mobile devices in the hands of both employees and customers alike. Application options have blossomed, from traditional to open source to software-as-a-service. Business has become global, bringing with it a demand for round-the-clock agility. Employees expect that the applications they use at work should be as easy to use the Web apps they use at home. Integration remains difficult, because it's sometimes impossible to know what will happen when someone tries to pluck one strand out of the pile. IT workload and system complexity will only get more challenging, bringing the need for disintermediation through service automation.
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future it, service automation, it workload, integration, data centers, mobile devices, software-as-a-service, web apps
    
ServiceNow
By: ServiceNow     Published Date: Mar 24, 2015
IT departments have a huge opportunity to make their enterprises more agile, cost efficient & competitive by embracing the opportunities available through mobile devices & constant connectivity. Supporting a more mobile workforce & customer base is a necessity.
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it departments, mobility, agile enterprises, cost efficient and competitive, connectivity, it production
    
ServiceNow
By: MobileIron     Published Date: Mar 21, 2017
As organizations increasingly use Office 365 and other cloud services on mobile devices, they need a secure mobile and cloud architecture to protect all of these apps and data on the device and in transit. It requires a comprehensive, unified approach to enterprise mobility management (EMM) that includes defense-grade security, massive scalability, a broad ecosystem of technology partners, enhanced Office 365 security, and integrated Windows 10 desktop and mobile management. And it has to provide all of this without locking customers into a proprietary technology stack.
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MobileIron
By: MobileIron     Published Date: Nov 14, 2017
This paper covers some of the critical security gaps today’s mobile-cloud enterprises must address: • Unsecured devices. Unsecured devices allow users to easily access business data from mobile apps or cloud services simply by entering their credentials into an app or browser on the device. Once on the device, data can be easily compromised or shared with unauthorized, external sources. • Unmanaged apps. These typically include business apps, such as Office 365 productivity apps, that the user has downloaded from a personal app store instead of the enterprise app store. As a result, these apps are not under IT control but can still be used to access business content once the user enters his or her credentials. • Unsanctioned cloud services. Most enterprise cloud services have associated ecosystems of apps and services that integrate using APIs. While the enterprise cloud service might be sanctioned, apps and services from its ecosystem might not be.
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MobileIron
By: MobileIron     Published Date: Mar 02, 2018
Enable Business Transformation with MobileIron EMM
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MobileIron
By: MobileIron     Published Date: Apr 11, 2018
Consumer technology trends are clearly driving the evolution of modern work. As consumers (i.e. employees) become more mobile, they want their work lives to be just as flexible and responsive to their needs. They want to be able to use their own device — instead of a company-issued device — for all their personal and business-related responsibilities. As a result, consumer choice is now the driving force behind mobile enterprise decisions, and demand for the traditional locked-down enterprise device is rapidly decreasing.
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guide, unified, endpoint, management, consumers, business, device, enterprise
    
MobileIron
By: MobileIron     Published Date: Apr 11, 2018
MobileIron unified endpoint management (UEM) enables your employees to enjoy seamless access to business apps and data through secure mobile devices, desktops, and cloud services while still maintaining complete control over their privacy. Harness the power of secure modern devices, apps and cloud services to enable business innovation. With one app, enterprises can protect company data by detecting and remediating known and zero-day threats on the mobile device, and no need for users to take any action.
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byod, strategy, endpoint, management, uem, business, applications, data, mobile, device
    
MobileIron
By: MobileIron     Published Date: Apr 11, 2018
The enterprise landscape has changed dramatically with the influx of millennials — and their preferred devices — into the workforce. As a result, Macs that were once limited to mostly niche usage are now rapidly expanding their enterprise footprint. These devices require the same level of security and oversight that organizations apply to all of their other devices. Otherwise, the risk of leaving Macs either unmanaged or secured by point products creates security gaps that can leave the enterprise open to cyberattacks and compliance violations. The good news is, MobileIron makes it easy to secure Macs the same way all other devices in the enterprise are managed. No integrations, additional training, or learning curves are involved. The time has come for a modern approach to Mac management that is seamless for end users, improves operational efficiency, and simplifies IT operations across the entire device lifecycle. MobileIron makes it all possible.
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macos, modern, work, era, devices, workforce, organizations
    
MobileIron
By: MobileIron     Published Date: May 07, 2018
MobileIron knows that cybercriminals are continuously generating more advanced ways to steal your data by any means necessary. That’s why we are committed to continually innovating and delivering new solutions that help our customers win the race against time to get ahead of the latest mobile security threats. As part of that commitment, MobileIron Threat Defense supports the five critical steps to deploying advanced, on-device mobile security. Our solution provides a single, integrated app that delivers several key advantages.
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mobile, threat, defense, security, mobileiron, cyber, criminal
    
MobileIron
By: MobileIron     Published Date: May 07, 2018
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. Today, successful enterprise attacks are rarely executed by the “lone wolf” hacker and instead come from highly sophisticated and professional cybercriminal networks. These networks are driven by the profitability of ransomware and the sale of confidential consumer data, intellectual property, government intelligence, and other valuable data. While traditional PC-based antivirus solutions can offer some protection against these attacks, organizations need highly adaptive and much faster mobile threat defense (MTD) for enterprise devices.
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mobile, threat, detection, machine, ransomware, confidential, networks
    
MobileIron
By: MobileIron     Published Date: May 07, 2018
Enterprises and users continue to be concerned about mobile apps and mobile malware because they have been trained by legacy antivirus software packages. Look for a known malware file and remove it. The issue with this logic on mobile devices is the mobile operating systems evolve and add features very rapidly. The mobile operating systems add millions of lines of code in a year and therefore introduce unintended consequences, bugs and vulnerabilities. In 2017, there were more CVEs registered for Android and iOS than all of 2016 and 2015 combined. In 2017 there were 1229 CVEs awarded. Over half of these CVEs that received scores of 7 or greater indicated that the vulnerabilities are severe and exploitable. This trend is expected to continue as the mobile operating systems mature and more features are added.
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global, threat, report, mobile, malware, software, antivirus
    
MobileIron
By: MobileIron     Published Date: May 07, 2018
Office 365, Microsoft’s cloud-based productivity suite, includes online versions of Microsoft’s most popular solutions, like Exchange and SharePoint, storage through OneDrive, and several mobile apps, including Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Skype for Business. Office 365 is central to Microsoft’s strategy as the company evolves into a mobile-first, cloud-first software and solutions provider. Many MobileIron customers are increasingly using Office 365 on mobile devices instead of on traditional PCs. Therefore the ability to secure and deploy Office 365 on mobile devices using MobileIron is a common requirement.
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security, office, 365, mobileiron, microsoft, cloud, onedrive, business
    
MobileIron
By: MobileIron     Published Date: May 07, 2018
The global BYOD and enterprise mobility market continues to experience impressive growth. Preparing for this transformation is more than just a matter of security. It’s a matter of leveraging the people, processes and tools needed to become a Mobile First organization that’s ready to explore a whole new opportunity landscape. This BYOD guide is a great first step toward achieving your mobile transformation by implementing a successful BYOD program. By following the recommendations in this guide, you can deliver a program that meets the needs and preferences of mobile workers, while upholding corporate security and budget requirements. But the true success of any BYOD program depends on its long-term sustainability, which means you must ensure the security of your corporate data, drive user adoption by supporting employees’ device preferences and maintain a flexible technology portfolio that enables business innovation.
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guide, byod, mobility, landscape, organization, program, mobile
    
MobileIron
By: MobileIron     Published Date: May 07, 2018
Ready or not, the global mobility trend is forcing enterprises to enable a modern, mobile workforce with business productivity tools on any device, regardless of the underlying operating system. As enterprise users increasingly demand the ability to use their own mobile devices and desktops for modern work, IT is quickly impacted by end-user technology decisions. Enterprises can no longer ignore this reality, especially given the explosive global demand for mobile devices. Considering that smartphone adoption is expected to grow from 1.47 billion devices in 2016 to more than 1.7 billion in 2021, it’s clear that organizations need a comprehensive way to quickly onboard and secure a vast range of employee devices coming into the enterprise.
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endpoint, management, business, workforce, desktop, device, mobile
    
MobileIron
By: MobileIron     Published Date: Aug 20, 2018
The new generation of mobile devices, applications, and cloud services significantly improve agency efficiencies. Tasks that were once relegated to timeconsuming deskwork, are now performed in the field, and with improved accuracy. Because of this, more and more public safety agencies are adopting these new technologies. One purpose of the FBI’s CJIS Security Policy is to enable agencies to fully leverage mobile devices, but without sacrificing security. Mobile devices introduce a variety of new threat vectors and risks. Careful consideration of these risks is important to maintaining information security. Threats to mobile devices stem mainly from their size, portability, and available wireless interfaces. Examples of mobile device threats include: • Loss or theft of device • Unauthorized access to device • Mobile operating system vulnerabilities • Communication over untrusted networks • Malware or malicious Apps • Jailbreak or rooting activity • Data loss through user behaviors
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criminal, justice, information, services, cjis, compliance
    
MobileIron
By: MobileIron     Published Date: Aug 20, 2018
MobileIron knows that cybercriminals are continuously generating more advanced ways to steal your data by any means necessary. That’s why we are committed to continually innovating and delivering new solutions that help our customers win the race against time to get ahead of the latest mobile security threats. As part of that commitment, MobileIron Threat Defense supports the five critical steps to deploying advanced, on-device mobile security. Our solution provides a single, integrated app that delivers several key advantages: • A single app of threat protection is fully integrated with EMM. • No user action is required to activate or update on-device security. • Advanced mobile security blocks known and zero-day threats across iOS and Android devices with no Internet connectivity required. • Machine-learning algorithms instantly detect and remediate on-device DNA threats.
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mobile, threat, defense, strategy, mobileiron, innovation
    
MobileIron
By: MobileIron     Published Date: Aug 20, 2018
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. Today, successful enterprise attacks are rarely executed by the “lone wolf” hacker and instead come from highly sophisticated and professional cybercriminal networks. These networks are driven by the profitability of ransomware and the sale of confidential consumer data, intellectual property, government intelligence, and other valuable data. While traditional PC-based antivirus solutions can offer some protection against these attacks, organizations need highly adaptive and much faster mobile threat defense (MTD) for enterprise devices.
Tags : 
mobile, threat, detection, machine, learning
    
MobileIron
By: MobileIron     Published Date: Oct 29, 2018
For every mobile user, staying productive requires secure access to critical apps such as email, contacts, and calendar. These personal information management (PIM) apps are some of the most commonly used apps in the enterprise, so IT must ensure that users can seamlessly and securely access them on any device, including Android and iOS. The ultimate goal is to prevent data loss while preserving the native app experience users expect.
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MobileIron
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