modern customer

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By: K2     Published Date: Jan 07, 2016
In a world where speed matters, businesses need agility and flexibility to quickly modify their processes and business practices to stay competitive. Historically, large companies have hampered process agility by locking themselves into outdated systems, processes, and ways of working, but a variety of factors – including modernization and customer expectations – are increasingly playing a role in driving companies toward business process transformation, an emerging topic in the realm of process excellence. This white paper, based on the Process Excellence Network’s, “5 Ways to Transform Business Processes to Optimize Agility,” by Rob Speck, Vice President of Services at K2, focuses on what causes and drives process innovation, includes examples of organizations that have done this, and analyzes their return on investment (ROI).
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business processes, agility, business process transformation, process excellence
    
K2
By: Business.com     Published Date: Oct 09, 2012
Credit cards are an integral part of modern business. Even customers who don't use credit will want to use debit or gift cards based around similar technology.
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credit card, processing, credit card terminal, business technology
    
Business.com
By: IBM     Published Date: Jun 28, 2016
Software applications are the mainstay of modern business. Applications deliver business-critical services to customers and enable companies to function efficiently. To ensure performance and availability of their applications, companies must have full visibility and control of the applications and enabling infrastructure. If an outage or slowdown occurs, the company needs to know precisely where the problem originated, what caused it, and how to prevent it from occurring again.
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software, data, best practices, productivity, applications
    
IBM
By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
    
Oracle
By: Oracle     Published Date: Jan 22, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
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conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
By: Kapost     Published Date: Jan 16, 2014
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals? The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because you’re presenting a more united front to those who consume your content. This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your company’s goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost
By: Microsoft Office 365     Published Date: Sep 26, 2017
In today’s on-demand economy, speed and flexibility are critical. The modern workforce uses multiple devices, expecting them to work seamlessly from any location, at any time. They want to communicate in real time and must have easy access to the data and productivity tools they need to do their jobs well. Office 365 harnesses the power of the cloud to improve the capabilities of the familiar Microsoft Office suite to meet these expectations. It’s a robust productivity toolbox that helps companies transform the way they engage, serve and sell to customers.
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Microsoft Office 365
By: DocuSign     Published Date: Jul 12, 2019
Salesforce continues to accelerate their business with the help of a modern system of agreement from DocuSign. The company is delivering the value of their products to customers faster while freeing up sales reps so they can focus on developing relationships with their customers.
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DocuSign
By: Cisco     Published Date: Nov 18, 2015
Mobile devices have brought advancements to virtually all aspects of modern life and have had transformative effects on businesses spanning all industries. However, the positive business effects that can be brought about by mobility and "going digital" are not enjoyed as frequently within small and midsize businesses (SMBs) as they are within larger organizations. While potential benefits are there, small and midmarket organizations may have fewer resources available and can find difficulty in realizing the full value of the enterprise mobility infrastructure. Often, organizations find themselves having to make trade-offs between richness of functionality and available resources. The following questions were posed by Cisco to Nolan Greene, research analyst with IDC's Network Infrastructure group, on behalf of Cisco's SMB customers.
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cisco, idc, mobility, network, smbs
    
Cisco
By: Salesforce.com     Published Date: Jun 14, 2013
This report, which is the vision report of the mobile app development playbook for application development and delivery (AD&D) professionals, focuses on the changes application developers need to understand if they want to build modern applications that deliver contextual customer experiences.
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mobile applications, application development, contextual experience, customers, technology, multi service endpoints, modernization
    
Salesforce.com
By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
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ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy
    
Sailthru
By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
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oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy
    
Oracle
By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation
    
Eloqua
By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
"Organisations are striving to deliver consistent experiences but very few feel they are there yet. -A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. -Only 40% of marketers in the study were able to track the customer journey across channels."
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oracle, marketing, cloud, connected, customer, modern
    
Oracle
By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
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marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing
    
Marketo
By: Interactive Intelligence     Published Date: Feb 21, 2013
The modern contact center is a company's primary resource for delivering a differentiated customer experience and driving efficient and cost-effective customer satisfaction. Top tier contact centers make regular investments in advanced technologies.
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implementing skills, routing, interactive intelligence
    
Interactive Intelligence
By: HP - Enterprise     Published Date: Jun 05, 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0). Now the standard has shifted once again; in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you’ll lose business to competitors who have them. With this new challenge comes high risk as well as great reward. With mobility, the client side of your applications is more important than ever. Instead of accessing your website from the safe confines of work or home, your customers can now perform sensitive transactions anywhere. As a result, mobile applications, and the devices and data they interact with, can now be more easily attacked.
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mobile applications, ecosystem, risk, defense, application, risk
    
HP - Enterprise
By: MobileIron     Published Date: Mar 21, 2017
Modern enterprises are rapidly shifting core business processes away from legacy technologies and standardizing on mobile devices and cloud services. As a result, these organizations are quickly outgrowing basic mobile device management (MDM) capabilities and apps like email and calendar. Building a secure mobile and cloud architecture now requires a comprehensive approach to enterprise mobility management (EMM). It requires a unified platform with defense-grade security, massive scalability, a broad ecosystem of technology partners, enhanced Office 365 security, and integrated desktop and mobile management. And it has to provide all of this without locking customers into a proprietary technology stack.
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MobileIron
By: HP Ecommerce     Published Date: Aug 31, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
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HP Ecommerce
By: AWS     Published Date: Jul 24, 2019
What you'll learn in this webinar: Optimize your operations by taking advantage of the modern, scalable cloud infrastructure available on Amazon Web Services (AWS). Migrate your Oracle applications and databases to AWS and get all the benefits of the cloud. Migrating mission-critical Oracle databases and applications to the cloud is complex and you may feel locked into your platform. Amazon Aurora provides commercial-grade database performance and availability at a fraction of the cost. Apps Associates—an AWS Partner Network (APN) Partner and Oracle expert—can migrate enterprise workloads to the cloud, freeing customers to focus on higher-value initiatives. Watch this webinar to learn how to: Run your entire Oracle database and application environment on the cloud Take advantage of lower IT costs on the cloud and reduce your Total Cost of Ownership (TCO) Leverage Amazon Aurora to help satisfy your company’s cloud-first mandate, improve security, and reduce risk
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AWS
By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
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adobe, customer experience, digital, marketing marketers, digital experience
    
Adobe
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