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By: Constant Contact     Published Date: Jun 18, 2015
Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers. But many small business owners struggle to find the time to get started with email marketing or see real results. In this paper, find out how an email marketing consultant can solve this problem, see how one small business quadrupled its return on investment by working with an email marketing consultant, and how to find a local and vetted email marketing consultant within 72 hours.
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constant contact, email marketing, email marketing strategy, marketing email
    
Constant Contact
By: K2     Published Date: Jan 07, 2016
In a world where speed matters, businesses need agility and flexibility to quickly modify their processes and business practices to stay competitive. Historically, large companies have hampered process agility by locking themselves into outdated systems, processes, and ways of working, but a variety of factors – including modernization and customer expectations – are increasingly playing a role in driving companies toward business process transformation, an emerging topic in the realm of process excellence. This white paper, based on the Process Excellence Network’s, “5 Ways to Transform Business Processes to Optimize Agility,” by Rob Speck, Vice President of Services at K2, focuses on what causes and drives process innovation, includes examples of organizations that have done this, and analyzes their return on investment (ROI).
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business processes, agility, business process transformation, process excellence
    
K2
By: Microsoft Office 365     Published Date: Sep 08, 2016
In conjunction with Forrester Consulting, Microsoft commissioned a Total Economic Impact study to examine the potential return on investment businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business, SharePoint, Yammer, and OneDrive.
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microsoft, technology, communication, return on investment, forrester consulting
    
Microsoft Office 365
By: Citrix Online     Published Date: Aug 09, 2010
This series takes you through the many issues that plague the modern help desk, and states the case for implementing user-centric remote support.
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citrix, gotoassist, remote support, help desk, configuration, service delivery, return on investment, roi
    
Citrix Online
By: Citrix Online     Published Date: Jul 02, 2010
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.
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citrix online marketing, gotowebinar, roi calculator, marketing event
    
Citrix Online
By: IBM     Published Date: Oct 06, 2014
This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments and create more engaging digital customer experiences.
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e-commerce, lob employees, digital store content, marketing investments
    
IBM
By: IBM     Published Date: Feb 10, 2015
Now that a majority of organizations realize a return on their analytics investments within a year, business executives are demanding data insights delivered at an accelerating speed.
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ibm strategy, big data, management consulting, analytics investments, data insights
    
IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi
    
IBM
By: IBM     Published Date: Jan 04, 2016
Join our guest speakers Forrester analysts, Jeffrey Hammond and Henry Huang, as they discuss the potential return on investment (ROI) you may realize by deploying IBM MobileFirst Platform.
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ibm, mobile, application, development, roi, investment
    
IBM
By: IBM     Published Date: Jul 15, 2016
Read this Forrester report to learn how to: 1) Increase network security, performance, and availability, 2) Reduce costs and protect your investment with Flexible Performance Licensing, 3) Evaluate the potential return on investment (ROI) your organization may realize with XGS.
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economics, forresster, ibm, security, network protection, performance
    
IBM
By: IBM     Published Date: Nov 07, 2016
Is your software defined infrastructure (SDI) for high performance computing (HPC) and big data analytics meeting the needs of your growing business? Would you like to know how to justify the switching cost from unsupported open source software to a commercial grade SDI that ensures your resources are more effectively used cutting down time to market? This webcast will give you an overview of the true costs of building out and managing a HPC or Big Data environment and how commercial grade SDI software from IBM can provide a significant return on investment.
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ibm, platform computing, software defined infrastructure
    
IBM
By: IBM     Published Date: Sep 30, 2016
Read this Forrester report to learn how to: 1) Increase network security, performance, and availability, 2) Reduce costs and protect your investment with Flexible Performance Licensing, 3) Evaluate the potential return on investment (ROI) your organization may realize with XGS.
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ibm, security, network protection, ibm security network protection, cyber threats, network, xgs, forrester
    
IBM
By: PermissionTV     Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
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content personalization, emerging marketing, lead generation, rich media, social networking, b2b, roi, return on investment
    
PermissionTV
By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising
    
Gomez Marketing
By: Cisco     Published Date: Jul 11, 2016
In June 2013, Cisco commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying the CIsco Secure Data Center Solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Cisco Secure Data Center Solution on their organizations.
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Cisco
By: Engine Ready     Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
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engine ready, checklist, search agency, search, seo, roi, return on investment, agency
    
Engine Ready
By: InMage     Published Date: Feb 24, 2009
Banking on DR: HeritageBank of the South’s Investment in Disaster Recovery Software Yields High Returns HeritageBank of the South is a community-oriented regional bank serving southwest Georgia and north central Florida. Founded in 1955, the company offers personal banking, commercial banking and investment services through eight full-service offices.
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inmage, dr scout, heritage bank, disaster recovery software, data backup, data recovery, fail-safe data protection, continuous data protection
    
InMage
By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B
By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics
    
Polaris Research, Inc
By: VMS     Published Date: Aug 11, 2009
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
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media, advertising, vms, marketing, roi, return on investment, broad, broadening
    
VMS
By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
By: IBM     Published Date: Apr 17, 2013
In June 2011, IBM commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) that enterprises may realize by deploying Storwize V7000. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Storwize V7000 on their organizations. Storwize V7000 is a virtualized storage system designed to consolidate block and file workloads into a single storage system for simplicity of management, reduced cost, highly scalable capacity, performance, and high availability.
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forrester, economic, impact, v7000, impact, storwize, performance, management
    
IBM
By: IBM     Published Date: Apr 26, 2013
Virtualization continues to lead a sea change for enterprise-scale data centers and cloud environments, delivering well-established benefits such as cost savings, reduced physical space and power requirements, simpler and more flexible testing environments, faster server provisioning, and improved return on investment. Yet for many organizations, one of virtualization’s greatest benefits is only now being realized in the form of highly portable and flexible virtual images. Natural extensions of virtualization technology, virtual images help organizations achieve even greater efficiencies and cost savings.
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control, virtual, lifecylce, enterprise, data centers, cloud environments, virtualization
    
IBM
By: HP-Intel®     Published Date: Jul 22, 2013
Meaningful Use Is Only the Beginning: Efficiency and More-Appropriate Coding Bring Savings and Increase Revenues.
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intel, healthcare, benefits of ehr, ehr system, soft costs
    
HP-Intel®
By: IBM     Published Date: Oct 10, 2013
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
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ibm, mobilefirst, business in motion, mobile enterprise, user interactions, return on engagement, return on investment, roi
    
IBM
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