content personalization

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By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
    
Adobe
By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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marketing guide, adobe, marketing models, marketing trends, customer lifecycle
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization, customer experience
    
Adobe
By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions
    
Adobe
By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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adobe, trends, content, experience, mobile, social, multichannel, video, automation, personalization, data, digital, personalization
    
Adobe
By: Adobe     Published Date: Jul 28, 2015
Download the new report from Adobe to learn how this design advantage can be your company’s new secret weapon.
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adobe creative cloud, design, customer experience, content, brand experience, personalization
    
Adobe
By: Adobe     Published Date: Feb 12, 2016
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging.
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adobe, design, personalization, device, engagement
    
Adobe
By: Adobe     Published Date: Mar 03, 2017
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: • The role of dynamic merchandising in engaging customers • Steps to create compelling customer experiences using audience segmentation and personalization • Ways to scale customer experiences to create powerful connections, no matter the device or channel
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customer experience, merchandising, customer engagement, commerce experience, audience segmentation, personalization
    
Adobe
By: Adobe     Published Date: May 15, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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Adobe
By: Adobe     Published Date: Jun 26, 2019
Get inside the minds of key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top. With more than 7,000 CMS solutions available from more than 6,000 unique suppliers, you have a mind-boggling array of options — making it hard to know which path to take and how to decide. Here's your chance to get inside the minds of key decision-makers who are tackling today’s biggest content management challenges: - Personalization - Keeping up with current technology - Difficult-to-use content management systems - Over-reliance on IT teams for simple functions - Inadequate access to customer data and insights - Integrating third-party apps - Managing and optimizing content
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Adobe
By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
By: Bluestreak     Published Date: Jan 22, 2007
"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
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personalization, content personalization, email marketing, newsletter design, dynamic emails
    
Bluestreak
By: Boomtrain     Published Date: Mar 29, 2016
Learn how to send exceptionally relevant emails and boost engagement with the most powerful technology for email marketers.
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machine learning for marketers, marketing automation, email marketing, content analytics, content personalization, email personalization, dynamic email content, predictive content, predictive marketing, contextual marketing
    
Boomtrain
By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
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audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization, behavioral data, anonymous users
    
Boomtrain
By: Boomtrain     Published Date: Mar 29, 2016
CBSi's VP of Product and Thrillist's VP of Technology discuss their strategies for boosting engagement and driving reader loyalty.
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audience development, user engagement, audience engagement, audience retention, user retention, media analytics, content analytics, content personalization, email personalization, web personalization
    
Boomtrain
By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
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crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design, wcm, web content management, personalization
    
Crownpeak
By: Crownpeak     Published Date: Sep 08, 2015
The Race to Personalization - 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy!
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crownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi, web experience, customer experience
    
Crownpeak
By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
    
eROI
By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
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web personalization, b2b, targeted content, visitor engagement
    
Evergage, Inc.
By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development, customer engagement
    
Evergage, Inc.
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