Polaris Research, Inc. offers advanced econometric and research solutions to your business problems. Leveraging our team's Ph.D.s in statistics, economics, sociology, psychology, business, and computer science, we specialize in increasing our clients' return-on-investment through the application of advanced tools, techniques, and management philosophies across a wide array of marketing situations and business models. Our services employ a wide range of analytical solutions including econometric platforms (e.g., marketing mix modeling/optimization, volumetric & demand forecasting, customer segmentation & targeting, etc.), retention platforms, world-class survey measurement and indexing systems, continuous improvement, market share/segmentation/linkage platforms, competitive intelligence, organizational development & employee research, qualitative research, survey design & data collection, and customized simulation and dashboard reporting software.
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