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Why Advocacy Matters to Retailers


In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy.

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Published:  Jun 11, 2008
Length:  12
Type:  White Paper
Tags : 
crm, customer relationship management, customer focus, customer-focused, shopper insight, shopping insight, ibm, mmdg