Resource Centre > Research Gateway > IBM > The Changing Dynamics of Retail Promotions

The Changing Dynamics of Retail Promotions


Traditionally, retail promotions were handled by the merchandising, marketing and finance departments. Now companies are finding that by implementing promotions strategies deep within their infrastructure, they can increase profit uplift. Get the IBM white paper and see how optimizing retail promotions can positively affect your business.

Email this page
Published:  Jun 11, 2008
Length:  27
Type:  White Paper
Tags : 
promotions, optimization, aberdeen, retail research, promotions technology, promotions optimization, promotions managment, retail promotions technology