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Understand and respond to changing consumers in a changing economy.

By: IBM
IBM

How are consumers handling the economic downturn? In the white paper, "Shopper Advocacy: Building Consumer Trust in the New Economy," you'll learn the results of a survey of 30,000 U.S. retail consumers, conducted by the IBM Institute for Business Value. You'll see how customers are relying more on retailers they trust and the importance of attracting new customers.

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Published:  Oct 23, 2009
Length:  20
Type:  White Paper
Tags : 
consumer trust, retail business, ibm, business value, customer loyalty, advocacy