"In a rapidly changing world economy, organizations need to become more efficient, more innovative, and more responsive to their customers -- all the while reducing telephony and collaboration costs. Keeping up with change and information overload for companies is becoming much more difficult, but is critical to staying competitive. Listen to this complimentary IBM webcast to catch the latest analyst insights on what matters in the UC market - what is critical - the value of telephony integration - and the benefits of a sound call control strategy. Learn more about IBM's unique philosophy to help organizations extract more value out of their investments for significant cost savings, faster decision making, and effective communication enabled business processes. Plus, have an opportunity to hear from IBM subject matter experts as they discuss the new IBM Lotus® Sametime® Unified Telephony software and Converged Communications Services offerings, and how adding social networking to the UC mix can help organizations extend the value of their company helping to create a much more dynamic and smarter way of doing business."