Managing Global Web Sites

SDL Web Content Management Solutions

Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.

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Published:  Jan 22, 2010
Length:  25
Type:  White Paper
Tags : 
sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam